1、What You Need to Know About a Shifting LandscapeJUN 2023Ross BenesConnected TV ExplainerConnected TV(CTV)is one of the hottest ad markets.Its annual growth rate will again outpace total digital ad spendings growth this year,per our forecast.This eMarketer report provides data and analysis on what is

2、 driving CTVs rapid growth and how advertisers can maximize their potential in this space.Presented byCopyright 2023,Insider Intelligence Inc.All rights reserved.Page 2Presented byConnected TV Explainer:What You Need to Know About a Shifting LandscapeConnected TV(CTV)is one of the hottest ad markets

3、.Its annual growth rate will again outpace total digital ad spendings growth this year,per our forecast.KEY QUESTIONS1 What is CTV?2 How big is the market and whats driving growth?3 How can you buy CTV advertising?4 Which companies are gaining market share?billions,%change,and%of digital ad spending

4、US Connected TV(CTV)Ad Spending,2021-2027$17.30$20.69$25.09$29.29$33.06$36.86$40.90202120222023202420252026202758.2%19.6%21.2%16.8%12.9%11.5%11.0%7.8%8.5%9.5%10.0%10.2%10.3%10.4%CTV ad spending%change%of total digital ad spendingNote:digital advertising that appears on CTV devices;includes display a

5、ds that appear onhome screens and in-stream video ads that appear on CTVs from platforms like Hulu,Roku,and YouTube;excludes network-sold inventory from traditional linear TV and addressable TVadvertisingSource:eMarketer,March 2023281241eMarketer|InsiderIKEY STAT:CTV will account for about one-tenth

6、 of US total digital ad spending in 2023.Contents2 Connected TV Explainer:What You Need to Know About a Shifting Landscape3 What is CTV?3 How big is the CTV advertising market?4 Who are the key players in CTV?5 Whats driving CTVs advertising growth?8 Where are CTV ad dollars coming from?8 How are CT