1、Actionable Insights to Assess and ElevateYour Mobile StrategyMobile AppPush Notification Benchmarksfor 2023Airship22023 Mobile App Push Notification Benchmarks Introduction 3Industry Verticals 4 How to Read the Data 5Push Notification Opt-In Rates 6 Push Notification Direct Open Rates 11Average Mont

2、hly Push Notifications Per User 16Methodology 21Conclusion&Additional Resources 22About Airship 23 Table of Contents Airship32023 Mobile App Push Notification Benchmarks Introduction Mobile apps have the inherent advantage of reaching people wherever they are,at the exact moment it matters most.That

3、s because mobile app push notifications arrive on smartphone lock screens,the most visible real estate in everyones pocket.Thats a huge benefit to brands.Notifications dont get caught in spam filters or forgotten in an inbox.As a result,push direct open rates can be more than twice as high as email

4、click throughs.App users benefit from more personalized service and conve-nience.They can share their preferences and affinities so brands can better meet their needs.Past Airship research shows that 78%of users will churn in the first week after installing an app if brands do not have a clear engag

5、ement strategy.However,app users who receive any push notifications in their first 90-days have a 3X higher app retention rate when compared to those who received no push noti-fications.More frequent notifications correlate with higher retention rates as well.Last year the Airship platform delivered

6、 more than 665 billion push notifications to more than 2.5 billion users,enabling us to offer the most robust benchmark data available anywhere.Here we share essen-tial benchmarks across 13 verticals based on that data.These benchmarks will help you assess and refine your mobile engagement strategy