1、Know Your Customers Better Across Channels With Mobile Data Integration.How mobile data integration will help you win the battle for your customers.2015 Urban Airship|Portland San Francisco London|855 385 3151|2Its established that mobile is now the dominant channel for consumers,but its also the fa

2、stest growing.And consumers are leaving a massive trail of data in their digital wake.According to analyst Mary Meeker,U.S.consumers spend more time(an average of 151 minutes a day)looking at their smartphones than any other device.This dominance of the mobile device is even more apparent when looki

3、ng at when its being used.Mobile use spans throughout the entirety of the day unlike its counterparts such as TV,radio and desktop computers.1(See left)Because mobile is so available,accessible and used around the clock,consumer expectations are rising.Julie Ask,principal analyst at Forrester Resear

4、ch Inc.,calls this point of view the“mobile mind shift”where mobile creates the ability for users to have what they want,when they need,in their context.2The rise of mobile devices in everyday life is not limited to benefitting only consumers.It presents a huge opportunity for brands to better conne

5、ct with their customers through immediate,contextually relevant experiences.Mobile has moved beyond its predecessors such as direct mail,broadcast media and web to become the marketing superpower of today.For example,Deloittes“Navigating the New Digital Divide”report illustrates how mobiles power ha

6、s skyrocketed for marketers.In 2014,mobile had an influence on 28 percent of all retail sales up from just 5 percent in 2012.3 This is reshaping the way businesses interact with their customers.Its also reshaping industries.3In the same report,Deloitte reported that market volatility has increased d