1、Push Notifications&Mobile Engagement:2021 Benchmarks|1Push Notifications&Mobile Engagement:2021 BenchmarksACTIONABLE INSIGHTS TO ASSESS&ELEVATE YOUR MOBILE STRATEGYPush Notifications&Mobile Engagement:2021 Benchmarks|2Table of ContentsIntroduction 3Industry Verticals 4How to Read the Data 5 Opt-in R

2、ates for Push Notifications 6Opt-in Rates for Push Notifications:Overall Performance-Android&iOS 7Opt-in Rates for Push Notifications:Performance By Vertical-Android 8Opt-in Rates for Push Notifications:Performance By Vertical-iOS 9Direct Open Rates for Push Notifications 10Direct Open Rates for Pus

3、h Notifications:Overall Performance-Android&iOS 11Direct Open Rates for Push Notifications:Performance by Vertical-Android 12Direct Open Rates for Push Notifications:Performance by Vertical-iOS 13Average Monthly Push Notifications Per User 14Average Monthly Push Notifications Per User:Overall Volume

4、-Android&iOS 15Average Monthly Push Notifications Per User:Volume by Vertical-Android&iOS 16Methodology 17Conclusion&Additional Resources 18About Airship 19 Push Notifications&Mobile Engagement:2021 Benchmarks|3IntroductionAs the leader in mobile engagement solutions,Airship works with leading brand

5、s from across industries and around the globe to help them connect with customers on any channel from apps and SMS,to email,web notifications and more at the right place,at the right time.Airship is also the worlds most trusted provider of push notification solutions.Last year we delivered more than

6、 600 billion push notifications to more than 2 billion users,giving us the most robust benchmark data available for mobile marketers and brands.In the pages ahead,we share essential benchmarks to help you assess and refine your mobile engagement strategy,and answer questions such as:How do my apps m