1、LiveSellingin Southeast AsiaTable of ContentWhat is Live Selling?Why is Live Selling important?The Unsexy Side of Live SellingManaging Live ShoppersChoosing the Live Selling channel(s)Setting up for Live SellingSolutions to Live Selling ChallengesLive Selling channels with end-to-end Live Selling So

2、lutionsLive Selling solutions that can integrate with Live Selling channels06091327Conclusion 37Methodology39Live Selling inSoutheast AsiaE-commerce growth in Southeast Asia(SEA)is here to stay(see Statista,SYNC Southeast Asia by Bain&Company and Meta,and e-conomy SEA by Google,Temasek,Bain)regardle

3、ss of the macroeconomic headwinds.As e-commerce sellers,the more important question is:how can we ensure that we will always ride the waveof e-commerce growth?Rocket Internets 2011 entry into SEA set the e-commerce wavein motion,triggering the proliferation of peripheral services in the ecosystem.Ni

4、nja Van,a tech-enabled express logistics company,is one of them.Being there from the start since 2014 has given Ninja Van a front-row seat to SEAs e-commerce evolution.This enablesus to observe from servicing close to 2,000,000*sellers in SEA across the past 12 months up-and-coming e-commerce trends

5、.Live Selling is one of them.*Figure is accurate as of 30 Sep 2022.In November 2022,we collected over 1,000 responses*fromNinja Vans e-commerce sellers across Singapore,Malaysia,Indonesia,The Philippines,Thailand,and Vietnam to understand more about the rising phenomenon.But first*Click here for our

6、 research methodology.What is Live Selling?Remember those Home Shopping TV Channels?They typically look like this:a charismatic host demonstrating the efficacy of a vacuum cleaner,egging you to CALL NOW for a 50%promotion limited to the first 50 purchases.To sweeten the deal,he will throw in a free