1、E-commerce Beyond BordersThe Internet is without borders,so commerce built atop this infrastructure(e-commerce)should operateon the same principle.However,buying something online and making it appear offline is complex.Miles need to be crossed,manpower needs to be invested,and methods need to be fla
2、wlessly followed to facilitate the connectionbetween the online and offline realms.As an e-commerce seller,you might have wondered:how can I further close the gap between the Internet the promoting factor of my business,and logistics the limiting factor of my business?Consider shoppers beyond your b
3、ordersWhat else can you do to grow your sales?You can expand your scope of products,also known as a horizontal expansion,or expand vertically byspecialising in one or just a few peripheral categories.Of course,you can also find a hybrid model thatmeets your business needs.If you have found the right
4、 product-market fit in your country,regional expansion may be just what isneeded to achieve new growth.Consider bringing your local experience and expertise to a wider platformand amplifying your reach to shoppers beyond your borders.And if you wonder whether these shoppers will shop from a foreign
5、website,fret not.11.They are already shopping from overseas e-commerce.Additionally,not only have the overwhelming majority of shoppers bought from foreign websites,mostcontinue doing so at high frequencies.74%in Vietnam said that they have shopped several times fromforeign websites,followed by Sing
6、apore(67%),Thailand(63%),Indonesia(62%),and Malaysia(61%).The Philippines saw the lowest engagement at 48%,still a significant size,just slightly under the halfwaymark.The survey also reported that over 90%of respondents bought from Asia a stark difference comparedto Europe and the United States.2Wh