1、 2023 Nielsen Consumer LLC.All Rights Reserved.1NIQ 2023Consumer OutlookRoadmap to growth in disruptive timesNIQ Global Thought Leadership 2023 Nielsen Consumer LLC.All Rights Reserved.1 2023 Nielsen Consumer LLC.All Rights Reserved.2123Understanding the disrupted consumer of 2023Recession Track:Fol

2、low the moneyWhats NextContents 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.3Mapping consumer intentions across the globe.Understanding the disrupted consumer of 20231 2023 Nielsen Consumer LLC.All Rights Reserved.3 2023 Nielsen Consumer LLC.All Rights

3、 Reserved.4HopefulFinancially-focusedGuardedThe state of consumers isunsettled 2023 Nielsen Consumer LLC.All Rights Reserved.Unsure about the future and bracing for extremes,consumers are in a constant state of skepticism.Volatility in everything from prices to weather events,has signaled a year of

4、safeguarding,action-planning and hopeful strategizing around socio-economic hurdles.2023 Nielsen Consumer LLC.All Rights Reserved.5Source:NielsenIQ 2023 Consumer Outlook Survey vs.Mid-year Outlook July 2022Note:2023 study includes enhanced coverage of 6 additional markets;slight variance between com

5、parisons to Mid 22 as a result5“In line with figures of mid-year 2023,consumers feel financially pressured compared to a year ago,but resilience is evident.Despite inflationary highs and global wage lows,there is a strong majority who are prioritizing and spending on categories they feel will propel

6、 them ahead in the long-term.A prevailing sentiment for survival signals cautious,financially-focused decisions into 2023 particularly among the most vulnerable global consumers today.Lauren FernandesGlobal Director,NIQ Thought Leadershipof global consumers say they are in a worse financial position