1、LIGHT VERSION2021EUROPEANE-COMMERCEREPORTExecuted by:LIGHT VERSIONLIGHT VERSIONEUROPE E-COMMERCE REPORT 2021 INTRODUCTION2A WORD FROM ECOMMERCE EUROPELuca CassettiSecretary GeneralAs the European association representing the digital commerce sector in Europe,Ecommerce Europe would like to thank the

2、Centre for Market Insights of the Amsterdam University of Applied Sciences for preparing this report.This years report covers a very special year,undeniably marked by the outbreak of the COVID-19 pandemic.Unlike ever before,the e-commerce sector played an extraordinary role in society,safely providi

3、ng consumers access to goods in times that severe restrictions were in place to protect peoples health.As a result,there has been an exceptional growth in the sale of products,but due to the lockdown measures,also a great loss in the tourism and events sector.These developments are reflected in this

4、 years findings,which show that with a turnover growth rate of 10%,e-commerce in Europe still grew significantly,but slightly less than in 2019,when it was 14%.Growth rates are forecasted to continue their upward trend in 2021,with an expected growth rate of 12%.The last year has triggered many chan

5、ges in our societies and economies.To respond to the rapidly changing commercial reality,businesses needed to accelerate their digital transformation.Companies that previously only operated via offline sales channels,now also started to develop a digital presence.Ecommerce Europe believes that the t

6、rend towards an increasingly omnichannel retail sector was inevitably coming,but the pandemic has further expedited this development.This has exposed the need for a complementarity between the physical and digital side of retail,both for businesses to be able to meet the growing expectations of cons