1、#GetTheFutureYouWantHARNESSINGHARNESSINGTHE VALUE OFTHE VALUE OFTop use cases across industriesGENERATIVE AIGENERATIVE AIExecutiveSummaryGenerative artificial intelligence(AI)is rapidly becoming an integral part of our private and professional lives.While the technology has been in existence for a n

2、umber of years,it has gained widespread consumer interest only recently and has emerged as a critical strategic consideration.Our latest industry-focused research reveals that generative AI is on the boardroom agenda at 96 percent of organizations surveyed globally.While generative AI is in its infa

3、ncy in terms of scaled adoption and implementation,nearly 60 percent of executives globally say their leadership is a strong advocate for generative AI and only 39 percent are taking a“wait-and-watch”approach to adoption.Many organizations already see generative AI as a powerful tool that can accele

4、rate growth,enhance capabilities,and unlock new opportunities without drastic restructuring of business models.Globally,about one-fifth(21 percent)of executives surveyed say generative AI will significantly disrupt their industries.Executives in high tech and industrial manufacturing two industries

5、that have long been shaped by AI technologies and have been at the forefront of generative AI are most likely to agree with this statement.The potential of generative AI to drive innovation and improve efficiency and productivity extends to nearly all functions and has applications across all indust

6、ries.Use cases are wide-ranging,from creating unique content and automating and accelerating tasks,to creating personalized experiences and generating synthetic data.Our research reveals that generative AI has the greatest potential within IT,sales and customer service,and marketing functions.The hi