1、May 2023Copyright&Redistribution NoticeIntroduction&key takeawaysMethodology&terminologyOverview of monetization streams in USDLCs impact on game engagementCase studiesAbout Newzoo4567911 Newzoo 20231.In 2022,DLC sales accounted for of PC revenue and of console revenue in the US.2.Overall,DLC booste

2、d by across PC and console.(250K-2M MAU in DLC-launch month)benefitted the most from expansion packs,with an average month-on-month games experienced the highest MAU growth from DLC,followed by and on PC and console.5.By releasing,EA achieved the most successful expansion pack launch week in the gam

3、es history.6.On average,of Dead Cells MAU in the DLC-release month were.Game developers and publishers have long beenusing DLC,or downloadable content,to enhancethe gameplay experience and provide additionalcontent for their players.DLC helps attract(new)playersandkeepsthemengagedwiththeirfavorite g

4、ame franchises.With the rise of live-service games,releasing aconstantstream of new content has becomeincreasinglyimportantfordevelopersandpublishers alike.Successful DLC extends a gameslongevity and allows game companies to generateadditional revenue after the initial game release.In this report,we

5、 analyze over 1,600 DLC releaseson PC and console from April 2020 to April 2023and zoom in on how DLC boosts engagement forgames across various sizes(by player base)andgenres.The report also features case studies onThe Sims 4 and Dead Cells to show how free-to-play and premium games utilize DLC.Sr.M

6、arket Analyst Sr.Market Analyst Sr.Market Analyst Jr.Market Analyst Sr.Writer&Editor Lead Visual Designer4Source:Newzoo|Newzoo Game Performance Monitor|37 markets included(AE,AR,AT,AU,BE,BR,CA,CH,CL,CO,CZ,DE,DK,ES,FI,FR,GB,HU,ID,IE,IL,IT,JP,KR,MX,NL,NO,NZ,PL,PT,RU,SA,SE,TH,TR,US,ZA)Newzoo 20235Newzo