欧洲电商联合会:2022年度欧洲电商报告(英文版)(105页).pdf

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欧洲电商联合会:2022年度欧洲电商报告(英文版)(105页).pdf

1、EUROPEANE-COMMERCEREPORT2022Executed by:LIGHT VERSIONEUROPE E-COMMERCE REPORT 2022 INTRODUCTION2A word from Ecommerce EuropeAs the European digital commerce association,Ecommerce Europe would like to thank the Centre for Market Insights of the Amsterdam University of Applied Sciences for preparing t

2、his report.In the past two years,retailers have gained a lot of experience in digitalization.This acceleration was significantly pushed by the Covid-19 pandemic,during which e-commerce and retail played an essential role for both the economy and society.These developments are reflected in this years

3、 findings,which show that in 2021,total European e-commerce grew to 718bn with a growth rate of 13%.This is up from 633bn in 2020.In 2022,growth rates are forecast to continue their upward trend.However,we can notice that the growth is slightly stabilising,with an expected growth rate of 11%and a tu

4、rnover of 797bn.While it seems that we are slowly leaving behind the pandemic after more than two years,more recently,Europe has unfortunately become the stage of a major conflict.The war in Ukraine and the horrible consequences for the people of Ukraine have exposed the vulnerability of peace in Eu

5、rope,but at the same time also demonstrated that Europeans were ready to help each other in times of need.While the safety of the Ukrainian people is the highest priority,the repercussions of the war can be felt across the whole continent.Although difficult to predict its long-term consequences at t

6、his stage,the war in Ukraine already has a major impact on European and global markets.The conflict has significantly exacerbated inflation and increased energy prices,impacting consumers purchasing power and confidence,as well as disrupting global supply chains that were already weakened by the pan

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