1、Discover our dataKey insightsSocial media in the USHow do Americans compare to the rest of the world on social media?What does usage look like for consumers in different generations?Taking a look at the top platformsWhat are the most popular apps?Is there any crossover in users?The biggest behaviora

2、l trends How are Americans consuming content?How can brands lean into behavioral trends on social?Shopping on social mediaWhats working for social commerce?How does the de-influencing trend come into play?More from GWIAppendixNotes on methodology050709172735414345In this reportMethodology&definition

3、s All figures in this report are drawn from GWIs online research among internet users aged 16-64 or 16+.Our figures are representative of the online populations of each market,not its total population.Note that in many markets in Latin America,the Middle East and Africa,and the Asia-Pacific region,l

4、ow internet penetration rates can mean that online populations are more young,urban,affluent,and educated than the total population.When reading this report,please note that we use a mixture of data from our ongoing global quarterly research,GWI Core,as well as GWI USA,GWI USA Plus,and GWI Zeitgeist

5、.GWI USA is a quarterly online study among internet users aged 16+in the US,representing Americans across all 50 states.GWI Zeitgeist is a monthly recontact study of Core that we carry out in 12 markets.Each year,GWI interviews over 950,000 internet users aged 16-64 in 52 countries via an online que

6、stionnaire for our Core data set.A proportion of respondents complete a shorter version of this survey via mobile;hence the sample sizes presented in the charts may differ as some will include all respondents,and others will include only respondents who completed GWIs Core survey via PC/laptop/table