1、Understanding how social issues and sustainability messaging impacts consumer behaviorFrom awarenessto actionForewordDiscover our dataKey insightsFrom exhaustion to empowermentDo brands contribute to climate fatigue?How does permacrisis impact environmental apathy?Shifting responsibilityDo perspecti

2、ves on climate responsibility differ across generations?Whatre consumers expectations regarding brand apologies?The crucial role of trustHas consumer trust in brands declined?How does brand transparency influence consumer purchasing decisions?Sustainability in advertisingWhatre the consequences of g

3、reenwashing in advertising and its impact on consumer trust?The green standardHow should brands communicate their sustainability efforts?How does brand trust impact consumer advocacy?More from GWIAppendixNotes on methodologyGet in touch050709111521252935373943In thisreportMethodology&definitions All

4、 figures in this report are drawn from GWIs online research among internet users aged 16-64 or 16+.Our figures are representative of the online pop-ulations of each market,not its total population.Note that in many markets in Latin America,the Middle East and Africa,and the Asia-Pacific region,low i

5、nternet penetration rates can mean that online populations are more young,urban,affluent,and educated than the total population.Each year,GWI interviews over 970,000 internet users aged 16-64 in 52 coun-tries via an online questionnaire for our Core data set.A proportion of respond-ents complete a s

6、horter version of this survey via mobile;hence the sample sizes presented in the charts may differ as some will include all respondents,and others will include only respondents who completed GWIs Core survey via PC/laptop/tablet.When reading this report,please note that we use a mixture of data from