1、 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independent-member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Unraveling the D2C wave

2、 in Indias consumer commerceBased on conversations on QuoraMarch 2023 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independentmember firms affiliated with KPMG International Limited,a private English comp

3、any limited by guarantee.All rights reserved.Unraveling the D2C wave in Indias consumer commerce|2Introduction 03A segmental analysis of our D2C study 04Beauty and Skin Care 05 Hair 07 Makeup Eyes,Face,Lips,and Nails 08 Skin 10Hygiene and Personal Care 12 Personal Grooming 13 Hair Removal 13 Dental

4、Hygiene 13 Sanitary 13Packaged Food 15 Healthy Snacks and Beverages 15 Pet Food 17Conclusion 19Acknowledgements 23 2 2023 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organisation of independentmember firms affiliated with KP

5、MG International Limited,a private English company limited by guarantee.All rights reserved.IntroductionConsumer commerce is gradually becoming the new norm as consumers are becoming truly omnichannel and experimenting with new brands on the backdrop of the incredible Indian e-commerce growth journe

6、y.Consumer commerce is a state where,increasingly,consumers have the ability to engage with brands more directly as well as have the flexibility to leverage traditional and digital channels for doing so.The Indian D2C market value was worth approximately USD12 billion in 2022.The same is projected t