1、Back-to-School Shopping report 2023Parents boost Back-to-School budgetsTop 10 takeaways for Back-to-School Shopping2|2023 Jones Lang LaSalle IP,Inc.All rights reserved.1.Back-to-School budgets are bigger:Parents plan to spend 15.7%more on Back-to-School shopping this year,considerably more than the

2、year-over-year inflation rate of 4.9%.2.Parents will compensate for higher prices by spending more:More than half of parents(55.2%)will budget more to accommodate higher prices for the same number of items they bought last year.3.More than half of parents will look for sales:More parents will look f

3、or sales and deals this year(69.5%)to save money,although conversely,fewer parents said that inflation will affect how they shop for Back-to-School.4.Parents will start early:By July more than 60%of parents would have begun Back-to-School shopping,but the most popular month for starting remains Augu

4、st.5.Parents want the ease of delivery:Parents are increasingly turning to delivery to get Back-to-School goods.Since the pandemic hit in 2020,parents ordering online for home delivery of their kids school lists have soared over 21 percentage points.6.Mass merchandisers check off parents school list

5、s:The Big Three Back-to-School shopping retailers Walmart,Target and Amazon retain their top spots and relative positions,although the share of parents shopping at Walmart and Amazon decreased somewhat from 2022.7.Free shipping more important than cost:More parents prioritized free shipping(24.1%)ab

6、ove all other factors when determining where to shop.This is understandable given that more parents will be ordering online this year than in previous years.8.The sweet spot for parents 2-3 retailers:The lions share of parents will visit 2-3 retailers to check off their Back-to-School shopping lists