1、Consumer Packaged Goods PracticeEuropean consumer companies are seeking growth at a volatile momentExpectations for growth are declining,but investment is still projected to rise.Executives report on their plans to confront this changing environment with a diversified set of growth levers.by Simon L

2、and,Kathleen Martens,Duncan Miller,and Ren SchmutzlerJune 2023European consumer companies are seeking growth at a volatile moment2Amid a shifting macroeconomic landscape,we surveyed 175European executives to better understand how mid-cap consumer companies grow,what kinds of challenges theyre facing

3、,and what levers they plan to use to boost future growth.This surveys respondents are C-level executives at European-based companies with annual revenues between 50 million and 3 billion.The survey was in the field during March 2023 and builds on a survey conducted in fall 2022.While the previous su

4、rvey revealed actions that have delivered success in the past,this survey focuses on the future plans of companies with high-growth ambitions.Among its major findings:novel challenges are surfacing,core business activities are gaining in importance,and companies are updating their investment priorit

5、ies.It will be critical to carefully manage ROI in a future where growth slows even as investments in growth increase.It will be critical to carefully manage ROI in a future where growth slows even as investments in growth increase.3European consumer companies are seeking growth at a volatile moment

6、Past 3 yearsHigh growth(10%CAGR)High growthMedium growthLow growthPast performance of companies withhigh-growth ambition,%of companies Medium growth(410%CAGR)Low growth(4%CAGR)Next 3 years24283647402572217Past and projected growth rates for European consumer mid-cap companies,%of respondentsSource:2