1、The Agencys Guide to Better Serving Employers in 2021What businesses are looking for in their broker.Guide to Better Serving Employers|2From managing a remote workforce,to furloughing and subsequently rehiring employees,to conducting a fully virtual open enrollment for the first time,businesses have

2、 found themselves faced with new obstacles over the last year.While conducting the survey for this guide,we discovered that 65.53%of businesses have shifted their employee benefits strategy as a result of the COVID-19 pandemic,and this number rises to 70.06%when we look at businesses with fewer than

3、 50 employees.We understand the challenge today for insurance agencies is not simply the changes themselves,but the speed at which they are happening.Throughout this guide,weve sought to help you better understand what employers are looking for and expect from their broker in 2021.We surveyed nearly

4、 650 businesses,and then used this data to build actionable recommendations.We are excited to share the results with you and hope this guide will help you offer your clients the service they seek,attract new business,and return your agencys growth rate to pre-pandemic levels.MethodologyThe recommend

5、ations in this guide are based on survey results from 644 businesses that offer health insurance benefits to their employees.Out of that sample size,28.91%of businesses had fewer than 50 employees,31.56%of them had between 51 and 100 employees,and businesses with more than 100 employees accounted fo

6、r 39.53%of the respondents.In addition,74.80%of businesses surveyed work with a health insurance broker to offer employee benefits,while only 25.20%do not.The survey was conducted by Ease in February 2021.The guide will cover the following:1.Focusing on Retention2.Becoming the Single Point of Entry3