1、Benchmarks2019+Ways of lookingThats the first of Wallace Stevens Thirteen Ways of Looking at a Blackbird.It is,like the others,evocative and thought-provoking.It invites close attention.And,crucially,it is not better than the other ways of looking.They are all true.This is what we strive for with ou

2、r annual M+R Benchmarks Study.We gather as much data from as many nonprofits as possible,because we know that every perspective adds depth and nuance.Then we explore that data from ev-ery angle.What does it mean for fundraising,for advocacy,for marketing?What does it mean for nonprofits,for their su

3、pporters,for their causes?Our goal is to give you not just a mountain of information about what nonprofits are experi-encing online,but new ways of looking at that data.We want to help you track the trends and spot the movement.We want to shine light on your experiences.We want to show you something

4、 you might not have consid-ered.We want you to show us something we havent considered.This year,we are proud to be joined by 135 nonprofits encompassing a vast breadth of viewpoints.Each of them contributed data,answered questions,and volunteered time to help make our Benchmarks dataset compre-hensi

5、ve and reliable.More importantly,each of our generous nonprofit participants brought a unique perspective to this moment.We are deeply grateful for each and every one of them.The full list of participants can be found on page 78.If seeing that list of wonderful,groundbreaking,world-changing nonprofi

6、ts leaves you feeling left out,please reach out to to participate next time!We would like to thank our friends at Mobile Commons and Hustle for providing information on text messaging interactions.We are also grateful to the wonderful folks at NTEN for helping the annual Benchmarks Study reach as ma