1、Digital consumer behavior 2.0How technology,the cost of living crisis,and changing consumer sentiment will transform the fashion marketplace In this reportClick the dots to navigateGlossary of termsDigital triggers or touchpoints in this paper refers to interactive data exchange technology including

2、:QR(Quick Response)codes have become a go-to method for accessing information and creating con-tactless payment experiences that customers have now come to expect.A QR code can be scanned either with an app or directly with a smartphone camera.NFC(Near Field Communication)technology allows wireless

3、communication between two compliant devices up to 10 centimeters apart.Thanks to the deployment of NFC in smartphones,this technology is widely accessible and offers seamless access to information with a simple tapping motion by the user.RFID(Radio Frequency Identification)is a type of tracking syst

4、em that uses smart tags or labels to identify items.Data is captured by a reader via radio waves.Predominantly used in a retail or supply chain environment,its use-cases span from inventory man-agement to tracking vehicles.06 Foreword10 Key insights12 Digital consumer engagement22 Sustainability,tra

5、nsparency,and circularity34 Authenticity and brand protection44 Appendix45 Notes on methodology05 In a time of widespread technological,environmental,cultural,and organiza-tional transformation,consumers are looking to brands and businesses to guide them through change.When it comes to making purcha

6、sing decisions,fashion shoppers are curious to explore,experience,understand and learn,cre-ating an opportunity for brands to foster deeper connections with their customers through their products,especially digitally-connected ones.Avery Dennison sees value in keeping track of the driving forces of