1、Cover image created by DALLEAN MX3 LEADERSHIP REPORT PRODUCED BY DI5RUPT FOR FIPPAI andthe media.Now.Inside:essential AI tools02AI is back in the spotlight again thanks to growing use of tools by media companies and the launch of ChatGPT.Some publishing companies have recently been criticised for us

2、ing automated content.In reality many companies have been doing this for years.AI has had a wide role in the media industry for years,in journalist tools,analysing advertising and subscriptions data and marketing.Media are increasingly recognising that AI will have a profound impact on its future.It

3、 could lead to a new generation of startups who leverage its automated content to scale quickly.Some in the industry seem to be taking a wait and see approach to ChatGPT but acknowledge its potential.Others are experimenting with the format.How Google might respond to massive growth in automated con

4、tent.What safeguards will it put in place to ensure that biased,untrue and low-quality content dont feature in searches?Also,how might its rival to ChatGPT,Bard,develop?AI is only going become more sophisticated publishing companies need to work on strategies for integrating it now.report at a glanc

5、e03What they re saying”Even if you arent yet convinced that AI could have much impact on or for your business now,it is at a tipping point for wider use in daily life for all your readers and audiences,and many of your suppliers.”Rich Fairbairn,Director at Glide Publishing Platform”The main applicat

6、ion of AI for us will be around personalisation not just personalisation of content but personalisation of experience.Do you want to read,watch or listen?How much time does the consumer have?How does the content adapt to meet the consumer demand in the moment?”Ramin Beheshti,Co-founder and President