1、Retail in Focus2023 Digital Trends2023 Digital Trends:Retail in Focus 2Foreword 3Executive Summary 4Section 1:The Dust Settles 5Meet expectations everywhere,all the time 5Case study:Walmart 6Serving the dynamic customer 6Case study:Gymshark 9Mobile is the glue 9Case study:The growing role of image r

2、ecognition at Lush and Target 10Case Study:Mall of the Emirates 11Section 2:No Time to Fly 12Cautious innovation 12Talent at a premium 13Case studies:Neiman Marcus and Marks&Spencer 15Time to be creative15Case Study:Mars Pet Nutrition 16Section 3:Empower Employees 17Drive creativity through better s

3、ystems integration 17Case Study:Home Depot 17Case Study:Home Depot 19Expand the customer universe through data 20Case Study:Walgreens Boots Alliance 22Conclusion 23Methodology 24Table of Contents2023 Digital Trends:Retail in Focus 3Welcome to the 2023 Digital Trends Retail in Focus!Based on Adobes a

4、nnual survey,produced in collaboration with Econsultancy,the report captures the insights of nearly 400 retail executives and identifies opportunities for companies to refine their digital strategies and drive sustained growth in the new year and beyondAs we look to the future,one thing is apparent

5、as customers continue to raise the bar for great experiences,it will be critical for retailers to respond with creativity They will need to be creative thinkers and problem-solvers Theyll need to find ways to quickly solve both the problems of their businesses and their customers And above all,theyl

6、l need to imagine creative ways to inspire their teams,boost efficiency and improve the workstream.All by aligning their people,processes and technologyAs Adobe CEO Shantanu Narayen recently declared,“Everyone is creative and has the right to share their story”And you can help make that a reality Bu