1、Wave 41May 2023Dentsu Consumer Navigator:Pandemic&Economic SentimentSince March 2020,dentsu has fielded a monthly US consumer survey,the results of which are packaged into our dentsu Consumer Navigator:Pandemic&Economic Sentiment reports.You can read previous waves on .Survey Methodology Administere

2、d through online research panel,Toluna Fielded on May 17th,2023 Random sample of 1,000 US respondents Age 18-70 years old Representative weighting across gender,age and race/ethnicity(using latest publicly available US Census numbers)AboutNAVIGATOR WHERE WEVE BEEN:THE PAST FOUR WAVES3FEBRUARYMARCHAP

3、RILMAYRecessionary Consumer Recessionary Consumer Behaviors Are Here to StayBehaviors Are Here to StayWhile fewer consumers believetheU.S.economyisinarecession this month,peoplespersonalfinancialsituationisnot improving.Therefore,its notsurprisingthatmostplantoscale back purchasing across awidenumbe

4、rofcategories.Comparedtothelastfewmonths,travel and dining outseem to be categories that arerelativelylessaffectedbyrecessionary behaviors,but thismay be due to increased levelsof comfort with being outinpublic.Consumers Pessimistic Consumers Pessimistic Towards the EconomyTowards the EconomyNot onl

5、y do 6 in 10 consumersbelieve that the U.S.economy isalready in a recession;as manyalso think that the status of theeconomy will either remain thesame or get even worse in thenext6to12months.Thissentiment is driving most to beevenmorebudgetconsciousthan they have been in recentmonths,and a growing n

6、umberbelieve that these sacrifices willresultinanimminentimprovement for their personalfinances.Shopping online,andgivingprecedencetostorebrands or brands that offer morevalue are the go-to precautions.Continued Economic StrifeContinued Economic StrifeConsumerconcernaboutthepandemic and participatin