天猫国际：2023年全球超级成分趋势白皮书（33页）.pdf

1、60TOP 20市场背景82%71%61%57%48%24%21%19%17%14%12%9%Source:TMICN=300Source:TMIC18-2430+岁岁岁成分品类功效Source:TMICTime:20225-20234-20.0%-10.0%0.0%10.0%20.0%30.0%Source:TMIC3947TOP20/Source:TMIC3947TOP20/Source:TMIC3947TOP20/61%55%51%Source:TMIC79%71%62%58%52%抗老美白控油 祛痘保湿抗敏Source:TMICSource:TMICVAAAAHPRSesderma3A

2、A+A+AHPR+ASINGULADERMSOS+BIOSSANCE+TOP 3MuradaA+ADrunk Elephant9TGI=/*100,TGI0%10%20%30%40%50%60%70%80%-500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000-50%-40%-30%-20%-10%0%10%20%30%-500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000高消费中高消费中消费中低消费低消

3、费0%0%Source:TMICSource:TMICTMIC*-6%-4%-2%0%2%4%6%8%-500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000-50%-40%-30%-20%-10%0%10%-500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000高消费中高消费中消费中低消费低消费0%0%TGI=/*100,TGISource:TMICSource:TMIC=/Source:TMICTMIC内

4、容来源引用：中国医疗美容第10卷第9期（总第85期）2020年9月：左旋维生素C 在皮肤美容领域的临床应用进展Source:TMICTMIC10-50%25s0-100%100%成分人群洞察Source:TMIC,N=21374%62%56%42%41%30%28%21%20%20%17%/APPBilibili/83%67%39%30%18%vlogSource:TMIC,N=213Source:TMIC,N=213Source:TMICTMIC+/AVCVEACEAA34%A32%44%VC36%VE28%19%A23%29%28%油橄榄（滋养肌肤、缓解敏感、美白）黄芪（抗老、祛斑、抗炎）

5、仙人掌(美白、抗过敏）牛油果（抗老、润泽）甘草(抗炎抗菌）白松露（抗氧化、抗衰老、美白）橘子（美白嫩肤）茶树（抗菌舒缓）玫瑰（保湿、美白）人参（紧致、美白、保湿）樱花（紧致抗皱）白檀（保湿、抗氧化）红石榴（抗氧化、防辐射）紫苏（抗菌、抗衰、防皱）积雪草（抗菌消炎）黄瓜（深层清洁、补水）绿茶（抑制黑色素沉积）花汁（补水、收缩净化毛孔）A-Source:TMIC,N=300TMICUVTMICuv48%3%-13%UVUVUVSource:TMICUVUVTMICuv红石榴牡丹樱花紫苏珍珠6368(World Oceans Day)(Oxybenzone)UVB(Octinoxate)MeccaMISTINESource:TMICMISTINEMISTINE防晒获得泰国环保防晒获得泰国环保机构机构SANSAN海洋友好认证海洋友好认证*SOURCE:数据来源于MISTINE泰国实验室内部功效数据截止2023年6月5日天猫防晒类目累计销售件数持续领先，是TOP1销量的防晒产品。Source:TMIC/Top 5-ABCCAMuradPRTimelessSource:THANKS