1、How To Keep Your Customers Engaged When Loyalty Standards Are High2022 PREMIUM LOYALTY DATA STUDYTable of Contents1Introduction2Key Findings3Premium Loyalty Adoption Is Highand Consumer Expectations Are Shifting8Missed CustomerEngagement Opportunities14Building Loyalty Through Greater Engagement19Th

2、e Virtualization of Loyalty23Create the Best Experiences for Your Best Customers1ebbo 2022 Premium Loyalty Data StudyIntroductionThe Need for Greater Loyalty EngagementCustomer loyalty is a challenge for brands to gain and maintain in todays business environment.Factors like the pandemic,supply chai

3、n struggles and inflation have flipped consumer loyalty on its head,forcing many brands to go back to the drawing board to build loyalty and provide top-of-the-line experiences to premium loyalty members.To assess the consumer landscape of brand loyalty,ebbo(formerly Clarus Commerce)surveyed 2,500 c

4、onsumers about their feelings on premium loyalty programs and paying for enhanced benefits,as well as their shopping habits and interactions with brands.In addition to noting year-over-year consumer behavior shifts against our Premium Loyalty Data Studies from 2019,2020 and 2021,this report”“explore

5、s consumers thoughts on incentivized engagement with brands beyond transactions as well as the rise of digital developments such as the metaverse and non-fungible tokens(NFTs).Our findings show that while enrollment in all types of loyalty programs remains high,premium loyalty is becoming more in de

6、mand among consumers.But we also found that there are valuable opportunities for brands to engage loyalty members within programs themselves,which can help drive revenue and customer engagement.Lets take a look at the complete scope of premium loyalty in 2022 as well as how consumers are adjusting t