1、The essential guide to recruitment marketing in the life sciences industry A playbook for building a brand that draws talent to your organization 2The essential guide to recruitment marketing in the life sciences industryTable of contents Introduction .3The recruitment marketing funnel .6The element

2、s of a strong inbound recruitment strategy .8Define your goals .8Define your employee value proposition(EVP).9Perform competitive analysis .13Create candidate personas.14Create,collect,and compile content.16Master your website .18Get your SEO game on .21Leverage job boards.22Turn employees into advo

3、cates with a referral program .23Build and nurture talent communities.24Get your social media game on.27Host(or attend)great recruitment events .29Create partnerships with trade schools,local colleges and organizations,etc.30Run paid ads campaigns.32Get on review sites,and actively manage your reput

4、ation there .33Consider non-traditional labor sources .34Use a CRM platform to house all your talent data in one place .34Analyze,evaluate,and optimize .36How Gem can help .39 3The essential guide to recruitment marketing in the life sciences industryAs the life sciences industry experiences the lon

5、g aftermath of the COVID pandemic,it faces a host of challengesparticularly when it comes to hiring talent.While COVID catapulted the industry to a new level of significance,life sciences saw its own“Great Resignation”as nearly 1 in 5 healthcare workers quit their jobs during the pandemic.And as rec

6、ently as 2022,an extraordinary 81%of the biopharma and life sciences workforce was looking to make career moves.So while the pandemic provoked enormous advancementsand a growth boomin sectors such as biomanufacturing and cell and gene therapy,organizations have not only had to create and recruit for