1、THE FUTURE OF AUTOMOTIVEAccelerated by the pandemic,cultural changes are impacting how consumers see themselves and their lifestyles,how success is measured and the role brands are expected to have in the social transformation we are experiencing.In the Future of Automotive report,we explore the 3 k

2、ey drivers of disruption for the industry:ACES(autonomous,connected,electric,shared),data and collaboration.Consumers concerns,expectations and demands will change,and the sector must adapt to survive in a time when mobility is reimagined.ABOUT THIS PIECEABOUT THIS PIECE/The Future of AutomotiveTHE

3、AUTOMOTIVE INDUSTRY IS SERVICING A WORLD UNDERGOING A PROFOUND TRANSFORMATIONAs pointed out in IBISWorld“Automotive Industry in Australia”report,local manufacturing downsized at the beginning of the past five years,which caused industry contractions and encouraged restructure within the industry.Flu

4、ctuations in consumer sentiment and supply chain disruptions caused by the COVID-19 pandemic,supplemented by the rise of oil and gas prices due to the 2022 Russia-Ukraine war,placed further pressure on the markets performance.In contrast,the wider economys recovery from the pandemic,along with a gen

5、eral increase in real household disposable income,is leading to a projected return to growth over the next five years,currently sitting at an estimated annualised market size growth of 2.4%from 2022-2027.1Yet,while vehicle sales may be rising,consumer sentiment is shifting.It already was before the

6、pandemic,and it will only be intensified moving forward.As explained in dentsus Age of Inclusive Intelligence series2,the decade ahead will see the concept of identity evolving even further,beyond traditional standards,to incorporate a range of values including attitudes to sustainability,granular m