1、AI&Data Take Center StageThe 2023 State of Social MediaTable of contentsResearch methodBusiness fjrmographicsInvesting in social media to drive business impactExtracting value from social media with emerging technologies and data toolsSocial medias critical role across an organization34510202|Harris

2、 Insights&Analytics LLC,A Stagwell Company |SproutSocial?Reside in the United States or United Kingdo?18 years of age or olde?Employed full-tim?Manager title or abov?Work within social media marketing,customer service/customer care,or communications/public relations function?Involved in the decision

3、s about social media strategy and marketing for their respective functions and businesse?Work for companies which currently use social media as an external communications channelPercentages may not add up to 100%due to computer rounding and/or the acceptance of multiple responses.Qualifjed responden

4、ts met the following criteriaResearch methodThis research was conductedonlinein theU.S.and U.K.by The Harris Poll on behalf ofSprout Social.Participants included 778social media marketing,customer care and communications professionals from a cross section of US and UK businesses.The survey was condu

5、ctedfrom March 13 to March 27,2023.3|Harris Insights&Analytics LLC,A Stagwell Company |SproutSocialBusiness fjrmographicsU.S.U.K.Marketing(Net)Customer Service/Customer CareCommunications(Net)Small Business(1-99)Mid-Market(100-999)Mid-Market Plus(1,000-4,999)Enterprise(5,000+)1 to 9,99910,000 to 99,

6、999100,000 to 499,999500,000 to 749,999750,000 to 999,9991,000,000+2 to 45 to 910+Consumers only(B2C)Business only(B2B)Both consumers and businessesRetailManufacturingWholesale TradeCommunicationsUtilitiesBanking and FinanceOther industries*Owner/PresidentC-level ExecutiveVice PresidentSenior Direct