1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Spotlight on:The state of the beauty industry in 2023 2023 Nielsen Consumer LLC.All Rights Reserved.Contents Introduction3Where are beauty consumers shopping?4What are beauty shoppers looking for in 2023?12H

2、ow to meet shopper needs.21Personalized shopping experiences The future of beauty e-commerceConclusion and next steps303438 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.3Beauty maintains a healthy share of the US total market as we head into 2023.With a

3、n estimated total revenue of$90.2 billion across the omnichannel(on and offline channels)in 2022,a figure that was up 6.7%from the previous year,beauty revenue in the U.S looks set to continue growing in 2023.As a company focused on digitalizing the shopper experience,NIQ Brandbank was interested in

4、 deep diving into trending beauty product attributes,products,and make-up styles that are influencing shopper spending habits in 2023.As we head deeper into 2023 and the pandemic shifts to the back of shopper minds around the globe,we examined what shopperspriorities are and how the e-commerce lands

5、cape can support these needs.With the ever-surging global cost-of-living crisis increasingly influencing shopper habits,what is the impact on the beauty industry?Are shoppers still seeking luxury beauty or is affordable beauty winning out?This report examines the state of the beauty industry in 2023

6、 by taking a deep-dive into the U.S as a case-study of the beauty shopping experience and explores how brands and retailers around the world can create the best,most-seamless shopping experiences to meet the needs of todays omnichannel beauty shoppers.IntroductionSource:NIQ:https:/ Nielsen Consumer