1、April 2023Navigating a ChangingMall:AnalyzingConsumer BehaviorMalls still play a key role in the wider retail landscape.Thisreport analyzes changes in shopping center visitor behavior tosee how malls are maintaining relevance in 2023.1Despite Naysayers,Malls Are Maintaining RelevanceWhen malls first

2、 emerged on the American retail scene,their value proposition wassimple.By combining specialty retailers and dining brands under one roof and addinganchor tenants to draw in a wide audience,shopping centers offered a venue thatboth facilitated socializing and provided a convenient one-stop shopping

3、experience.But with the rise of the web the ultimate one-stop-shop analysts beganquestioning the relevance of the format,with many calling on malls to reinventthemselves in order to survive.But while some shopping centers have succeeded in rising to the top throughinnovation,other malls are carrying

4、 on with business as usual.And although traffichas dipped slightly over the years,visits have not dropped as dramatically aspredicted.So who is still visiting malls?How do shopping centers visits today differfrom pre-pandemic trends?And which type of mall was most popular among 2022mall visitors?Thi

5、s white paper looks at recent location intelligence data to better understand thecurrent state of malls and shopping centers.First,we looked at data fromGrocery-Anchored Shopping Centers and from the Placer.ai Mall Indexes,which focuson top-tier Indoor Malls,Open-Air Lifestyle Centers(not including

6、outlet malls),andOutlet Malls.We analyzed visit numbers,dwell times,daily and weekly visitdistribution,and visitor journey information to see how actual visit patterns havechanged in recent years.We also zoomed out to the wider Shopping Center categorywhich includes thousands of shopping centers thr