YouGov：塑造品牌偏好：2026年印尼汽车品牌排行榜（英文版）（19页）.pdf

1、Driving brand preference:Indonesia auto rankings 2026/Research RealityI N D O N E S I AExploring the top auto brands in Indonesia andthe consumers that are planning to buy them.Indonesia automotive rankings 20262Contents3Foreword4Auto rankings 2026:Index10Vehicle buyer rankings:Consideration13Profil

2、ing Indonesias car buyers19MethodologyIndonesia automotive rankings 20263ForewordGet in touchDiscover brand trackingAs Indonesias automotive landscape continues to evolve,understanding how consumers perceive and prioritise brands has never been more important.This report explores the auto brands tha

3、t are driving ahead with the Indonesian public in 2026,using a composite Index score derived from six key brand health metrics:Impression,Value,Quality,Reputation,Satisfaction,and Recommendation.Beyond measuring overall brand standing among the general population,the report also examines which manuf

4、acturers are most considered among consumers actively planning to purchase a new vehicle within the next year.These forward-looking buyers represent a critical segment shaping the future of the market influenced not only by product performance and brand trust,but also by changing expectations around

5、 technology,sustainability,affordability,and ownership experience.”Edward Cessario HutasoitGeneral Manager,YouGov Indonesia and IndiaGeneral Manager,YouGov Indonesia and IndiaIndonesia automotive rankings 20264 Auto rankings 2026:IndexThe top ranking car makers based on Index score,a composite of Im

6、pression,Value,Quality,Reputation,Satisfaction,and Recommend metrics.Indonesia automotive rankings 20265YouGov BrandIndex,April 1,2025 March 31,2026.Indonesia online nat rep n 7,700.To qualify as top-ranked,brands haveheld trackedscores for at least 6 months(183 days).Index score:average of Impressi