YouGov：2026香港网红营销研究报告：名人代言、品牌联名与商业赞助效果解析（英文版）（18页）.pdf

1、R E P O R TR E P O R TInfluence in Hong Kong:Celebrities,brand collaborations and sponsorship impact2Influence in Hong KongPowered by the YouGov panelThe insights in this report are fuelled by YouGovs consumer research panel,which has 30 million registered members from 55+markets.Every day,our membe

2、rs trust us with their data and opinions enabling us to gain insights into behaviours and attitudes from people of all ages,backgrounds and beliefs.Inclusion is essential for our members,our clients,and our mission.We invest millions each year to ensure we can create truly nationally representative

3、online samples and access hard-to-reach groups.The Pew Research Centre concluded that YouGov“consistently outperformed other online competitor samples for accuracy.34mregistered panel members55+marketsExplore our solutions3MethodologyInfluence in Hong KongThe insights in this report were sourced via

4、 YouGov Surveys:Serviced providing rapid answers from the right audience.YouGov Surveys are part of an ever-growing source of constantly evolving,connected intelligence.Explore and research with Omnibus surveys,then easily connect to YouGovs other solutions;plan your strategy,activate campaigns,trac

5、k brand health and more.The survey was conducted from February 12,2026 February 18,2025 in Hong Kong,with 1,024 respondents.Audiences in Hong Kong are representative of the online population.All respondents in Hong Kong are 18+adults.Explore our solutions4Theinfluence ofcelebritiesInfluence in Hong

6、Kong5Influence in Hong KongHong Kongers favorite celebrities over 40:The top 5Louis Koo 古天樂Louis Koo 古天樂15.9%15.9%23.6%23.6%33.3%33.3%36.1%36.1%54.6%54.6%Dayo Wong 黃子華Tony Leung 梁朝偉Charmaine Sheh 佘詩曼Hins Cheung 張敬軒Dayo Wong 黃子華Tony Leung 梁朝偉Charmaine Sheh 佘詩曼Hins Cheung 張敬軒YouGov Surveys,February 12