YouGov：声不止闻：2026年阿联酋播客广告市场研究报告（英文版）（30页）.pdf

1、/Research RealityUNITED ARAB EMIRATESMore than meets the ear:How podcast advertising drives attention,trust and action.UAE podcastads report2026UAE podcast advertising report 20262ContentsContents3Foreword4Key takeaways6Podcast advertising:Easy to skip,hard to hate11The conversion power of podcast a

2、ds15Podcast consumption trends 202621The rise of video podcasts28MethodologyUAE podcast advertising report 20263ForewordGet in touchGet in touchExplore our solutionsExplore our solutionsPodcast advertising has long faced an attribution problem.Listeners may skip ads,tune them out,or avoid them altog

3、ether,making it difficult for marketers to know who is truly engaging.Even when campaigns appear to lift awareness,connecting that attention to lower-funnel outcomes such as search,consideration and sales remains a persistent challenge.This report helps establish that connection in the UAE,where pod

4、cast and audio advertising show strong signs of consumer action.Most UAE media consumers have taken at least one action after hearing or seeing an ad on a podcast,radio,or streaming audio,and podcast ads are less likely to be seen as annoying than other formats tested.We also examine the role of aud

5、io and video podcasts.The UAE stands apart as a video-first podcast market,with video the preferred format among podcast consumers and the strongest format at higher levels of weekly consumption.Together,the findings from YouGov Surveys offer a clearer view of podcast advertising in the UAE,helping

6、marketers understand not just whether ads are heard,but how podcast environments can support attention,trust and action.Imran AhmedVice President,YouGov MENAUAE podcast advertising report 20264UAE podcast consumers show comparatively high ad attentionPodcast ads are the least annoying format testedT