EternityX力恒：2026端午出境游报告：解读中国跨境出行的黑马表现（英文版）（11页）.pdf

1、Chinas Standout Outbound HolidayDRAGON BOAT FESTIVAL 2026What MadeA PERFECT STORM:29.06.2026FIVE THINGS YOULL KNOW BY THE END OF THIS REPORT01Record scale 2.2M daily crossingsWhat the numbers mean and why they matter02Who travelled and where they wentFamilies,destinations,four traveller types03Why 2

2、026 was a structural anomalyThree catalysts and why they wont all repeat0405Six actions for destinations&operatorsEvidence-based,DBF-specific recommendationsWhats next National Day Golden Week 202612.55M+projected crossings the bigger opportunityDRAGON BOAT FESTIVAL(DBF)OUTLOOK 2026:EXECUTIVE HIGHLI

3、GHTSDragon Boat Festival(DBF)2026 emerged as Chinas strongest outbound short-holiday travel period,with average daily cross-border crossings reaching 2.2 million(+12.9%YoY)and over 648 million total trips recorded nationwide.The surge was driven by a unique convergence of three factors:a rare Mainla

4、nd ChinaHong Kong holiday alignment,a post-Gaokao graduation travel wave(+19%YoY student travel),and demand generated by the FIFA World Cup 2026,which boosted long-haul travel,particularly to Canada(+38%YoY flight bookings).Travel demand was led by family travellers(50%+of all travellers),who increa

5、singly favoured convenience-driven packages,resulting in an 83%YoY increase in bundled travel products.Short-haul Asian destinations dominated outbound travel,with Hong Kong/Macau,Thailand,South Korea,Malaysia,and Singapore among the most popular destinations,while North America benefited from World

6、 Cup-related demand.The market was shaped by four key traveller segments:families,post-Gaokao graduates,short-trip travellers,and festival/event-driven travellers,each with distinct motivations and booking behaviours.However,the exceptional performance of DBF 2026 was largely amplified by one-off st