Vypr：2026英国快餐连锁与速食餐饮市场消费者洞察报告（英文版）（17页）.pdf

1、Consumer HorizonMay 20261QSR andFast FoodMay 2026The latest editionConsumer Horizon Consumer HorizonMay 20262Vypr is a leading product intelligence platform designed to empower brands with the insights needed to make informed product decisions at the right moments.Our platform leverages a proprietar

2、y community of over 80,000 UK consumers,providing our customers with direct access to real-time feedback.This unique capability allows brands to refine their strategies and develop products that truly resonate with their target audiences.We go beyond traditional market research by focusing on the im

3、mediate,intuitive reactions of consumers.Instead of lengthy questionnaires,we engage our community with short,targeted questions that capture fast,instinctive responses.This approach is rooted in the principles of System 1 thinking,a concept popularised by Daniel Kahneman in his seminal work,Thinkin

4、g,Fast and Slow.System 1 represents the brains quick,automatic decision-making process,which is responsible for approximately 95%of purchasing decisions.By tapping into this cognitive function,Vypr enables brands to understand consumer behaviours and attitudes with accuracy and speed.About Vypr1 Kah

5、neman,D.(2011),Thinking,Fast and Slow,Farrar,Straus and Giroux,New York.Consumer HorizonMay 20263MethodologyThe findings in this report are based upon first-party research conducted throughout January 2026.The primary research apparatus used to collate consumer feedback was a bespoke survey applicat

6、ion,available on smartphone.The application is device agnostic and allowed a nationally representative community of real UK consumers to provide answers to a broad range of questions.To deliver comprehensive insights,Vypr adopts a mixed-method approach,by integrating both qualitative and quantitativ