HubSpot：2023年社交媒体趋势报告（英文版）（58页）.pdf

1、Social Media Trends+Nordic&Benelux Spotlight2023EMEA editionSee what we learned from surveying 1,269 social media marketers across Europe,the Middle East and Africa and how you can apply these findings to your own social strategy.Lets face it social media marketing is harder than ever.There are more

2、 channels to manage,customers to engage,and influencers to coordinate with.And the list of demands keeps growing.Then again,the opportunities are tremendous.So how do you stay ahead of the game?Thats exactly what we set out to discover.In HubSpots first study of social media marketing trends in EMEA

3、,we provide insights you can use to help strengthen your strategy in 2023.Together with partner Meltwater,we surveyed more than 1,200 social media marketers to understand the latest changes,challenges,goals,and more.Taking it even further,we deep dive into what those results mean for the Nordics and

4、 Benelux with a dedicated chapter looking at the nuances of social media trends in those two regions.2023 Social Media Trends+Nordic&Benelux Spotlight2023 Social Media Trends022023 Social Media Trends03Table of contentAbout this reportExecutive summaryThe top 10 trendsTrend#1:EngagementTrend#2:Selli

5、ngTrend#3:Customer serviceTrend#4:SearchTrend#5:Micro-influencersTrend#6:Short-form videoTrend#7:More reachTrend#8:Growing budgetsTrend#9:AuthenticityTrend#10:Customized contentGoals and challengesWhats happening in the Nordics and Benelux?Conclusion04060711151821242832353841434758This report examin

6、es the current state of social media marketing across the EMEA region.Its based on results from two surveys conducted by HubSpot and Meltwater and reflects trends among marketers in various roles and industries.About this reportHubSpot surveyed 519 social media marketers based in:HubSpot dataMeltwat