1、 LIFE AT HOME REPORT 2018Beyond Four Walls A new era of life at homeIN SHORTIKEA LIFE AT HOME REPORT 2018BEYOND FOUR WALLS31Our Journey 02Introduction 04The needs of home 09Our key findings 10The push factors 11The pull factors 12Case study 13 Places and spaces 14The emotional needs 15What now?16CON

2、TENTSWHAT DOES THIS TELL US ABOUT LIFE AT HOME?Today,around 1 in 3 people all over the world say there are places where they feel more at home than the space they live in.IKEA LIFE AT HOME REPORT 2018BEYOND FOUR WALLS23We had our thinking challenged by a group of Life at Home expertsEvery year,we se

3、t out to understand more about what makes a better life at home by connecting with thousands of people where they live.And this year is no exception.Ever since our 2016 report,we have been harbouring a deep curiosity about where the feeling of home really comes from.Back then,we found that 20%of the

4、 people we surveyed said there were places where they felt more at home than the space they lived in.Two years on,we have found that 29%of people say they feel this way,rising to 35%of those who live in cities.We wanted to know why lots of people feel this way.So we went off to explore what gives pe

5、ople the feeling of home,and where they go to find it.Life begins at homeOUR JOURNEYWe pulled out the most interesting things we learned,and made the Life at Home Report 2018-In Short.We have spoken to over 22,000 people in We started by reviewing everything we already knew-of researchWeve been on W

6、e visited IKEA stores in BERLINCOPENHAGENLONDONNEW YORKROMESHANGHAIIKEA LIFE AT HOME REPORT 2018BEYOND FOUR WALLS45We are living in a new era of life at home These dimensions help us explain how our homes are organized and what kinds of activities we do there.In the past couple of years,we have been