1、I K E A L I F E A T H O M E R E P O R T 2 0 1 91An Exploration of PrivacyLife at Home2 0 1 9R E P O R TI K E A L I F E A T H O M E R E P O R T 2 0 1 92Each year,we get a little bit closer to understanding what people need from their home.In 2018,something caught our eye.Privacy is one of the most im

2、portant needs for creating the feeling of home,but one in four people,globally,find other places better able to fulfill this need than their own home.So this year we dived into privacy,to explore its importance in providing a better everyday life at home.I K E A L I F E A T H O M E R E P O R T 2 0 1

3、 9301 Setting the scene02 Privacy:the gap03 Privacy:an enabler04 Privacy:a complicated ask05 Privacy:to thrive at home,and in lifeI K E A L I F E A T H O M E R E P O R T 2 0 1 94Executive SummaryWHAT WE LEARNED3Globally,85%believe it is their right to have privacy in their own home.Privacy may feeli

4、mportant,but isnt always possible to get due to where we live,who we live with and what our roles are in the home.When we fail to achieve privacy,it impacts our wellbeing,making us feel frustrated and anxious.The value of privacy doesnt lie in doing nothing,but the wellbeing and personal growth bene

5、fits it releases,including relaxation,recovery,focus and play.Globally,70%say privacy is important to achieve time and space for activities that enable personal growth.The control we have over our space also impacts how easily we can achieve privacy in the home.Privacy doesnt always feel easy to ask

6、 for.Globally,12%dont feel we have a right to ask for privacy at home.The various ways of asking or signalling for privacy differ in how effective they are but if the sense of belonging in the home is strong,its more likely we will both give and receive privacy from those we live with.Privacy has th