1、 LIFE AT HOME REPORT#1 A WORLD WAKES UP ABOUT THE REPORT This is the first part in our IKEA Life at Home Report series,where we explore the home lives of people all over the globe.This time,we have specifically dug into how the world wakes up by tuning in to eight different metropoles in eight diffe

2、rent countries and have investigated the morning routines,habits and wishes of those who live there.We at IKEA have over fifty years of experience,knowledge and insights about peoples lives at home from listening to the needs and dreams of our customers.With the Life at Home Report we want to share

3、our insights,raise awareness and interest,spark debate and contribute to the constant journey of creating an even better everyday life for the many people together.The data,which makes up the foundation for this report,is a combination of existing IKEA research and a new survey conducted in eight ci

4、ties around the globe.The survey was collected through online panels in Berlin,London,Moscow,Mumbai,New York,Paris,Shanghai and Stockholm.With around 1,000 respondents in each city,totalling 8,292 respondents among people from 18 to 60 years of age.The survey was conducted in cooperation with Swedis

5、h business intelligence agency United Minds.The IKEA Life at Home Report is divided in two parts.In the first part we share insights based on our new global survey and our previous IKEA research,complemented with other reputable published study findings,and information shared with us through intervi

6、ews with experts and opinion leaders from a variety of backgrounds.Weve also visited and photographed eight different households in the eight cities to visualize what everyday mornings are like.In the second part we encourage trying our new digital tool the Data Mixing Board to find other interestin