Digital Commerce 360:2023年TOP1000零售商报告(英文版)(110页).pdf

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Digital Commerce 360:2023年TOP1000零售商报告(英文版)(110页).pdf

1、Ranking,data and analysis of the top ecommerce technology providers2023 LEADING VENDORS TO THE TOP 1000 RETAILERSRETAILCOMMERCE 360RETAILCOMMERCE 360Copyright 2022 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.CHARTSOVERVIEW.4ONLINE ADVERTISING/ONLINE MARKETING.11How Spiceology nav

2、igates a cookie-free customer journey.12Bala invests in first-party data to pinpoint the data most important to the customer experience.13SOCIAL MEDIA/TEXT/SMS.17Magnolia Boutique experiences 79%increase in web sales through social media posts.18SMS helps retailers reach younger shoppers.20EMAIL MAR

3、KETING.24Hickory Farms changes its email strategy to maintain pandemic-related boost.24Bean Box automates its email strategy to free up manpower.27OMNICHANNEL TECHNOLOGY.29PacSun links digital growth with in-store network.29Perry Ellis launches buy online,pick up anywhere.32Dia&Co.uses technology to

4、 launch try-before-you-buy feature.34ONLINE MARKETPLACE MANAGEMENT.37Art of Tea uses software to track keyword searches on Amazon.37Bay Supply automates product data for its home-grown marketplace.38FRAUD ARTIFICIAL INTELLIGENCE.41Retailers fight against sophisticated fraud.41How Bass Pro Shops figh

5、t refund fraud.44AFFILIATE MARKETING.47Sneaker retailer Tronus keeps track of influencer-generated commissions.47CONCLUSION.50ABOUT.108What are your top five ecommerce technology budget priorities over the next year?.4Will your spending on ecommerce technology and services increase,decrease or remai

6、n the same over the next year?.5How much of an increase in ecommerce technology spending do you anticipate over the next year?.5What are your main reasons for spending more on ecommerce technology over the next year?.6When implementing a new technology,do you typically use a vendor or try to build t

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