1、CONSULTINGExperts in what consumers want and whySUSTAINABILITY BAROMETERExecutive Summary2022Following a tumultuous 12 months,its understandable that companies and brands are struggling to know where to start their sustainability journey or how to get internal stakeholders on board,as the arguments

2、for sustainability could be in danger of slipping back into idealism.As ever,our goal at Mintel Consulting remains to offer guidance on how to ensure your sustainable solutionsbe they products,policies,campaigns or servicesbest resonate with and succeed with consumers.The current tumult was caused b

3、y a COP26 event that fell short of government commitments,followed by conflict in Ukraine offering a harsh lesson in the need for resilience and divesting of fossil fuels and distant supply lines,whilst exposing people to painful shortages and surges in fuel and food.All of this makes it more crucia

4、l than ever that transitioning to clean energy and resilient,responsibly-sourced resources be communicated and quantified to consumers as a cost-saving exercise and one that delivers long-term return on investment for our stability,security and wellbeing.That is going to put an onus on governments a

5、nd companies to share those responsibilities and mobilise consumers in the process.Australias election result suggests a new era where the harsh realities of everyday climate change being experienced by the electorate are finally fomenting change.The 2022 edition of Mintel Consultings Sustainability

6、 Barometer reflects that reality check from a consumer perspective,with concerns around climate change,water and food shortages being prioritised ahead of previous preoccupations with waste and plastic.All of this points towards the emergence of a more informed and hardened global consumer.The surve