1、Solving Site Abandonment:DOs&DONTs2 Solving Site Abandonment:DOs&DONTsIntroductionThe most important thing any ecommerce store owner can do to optimize their site,increase revenue immediately and ensure long-term viability is to gain a solid understanding of why customers are leaving your site.Accor

2、ding to a recent study by Baymard,nearly 70%of users abandon shopping carts without completing the purchase.Thats nearly three-quarters of customers.This indicates both an abysmal level of failure and a massive opportunity for improvement.70%The percentage of users who abandon shopping carts without

3、 completing the purchase.Source:Baymard3 Solving Site Abandonment:DOs&DONTs DONT guess what went wrongThere are many reasons users abandon ecommerce sites.Maybe the site took too long to load.Maybe the user found the purchase flow tedious.Maybe they didnt find enough information to choose an item,or

4、 a version of an item.Maybe the final total,once all costs are calculated(taxes,fees,shipping,etc.)took them by surprise and resulted in a negative emotional reaction.A surprisingly common mistake is to rush to make tweaks to your site without having a solid analysis,with a prioritized list of oppor

5、tunities based on solid,reliable feedback from a large-enough sample.A site owner gets one angry email about site speed,or about a payment challenge,and immediately starts an initiative to fix that perceived flaw.This is a naive approach.This reactive outlook is demoralizing to internal teams,as the

6、se issues are hard to quantify and therefore lack a clear success metrics.DO let the customer tell youRather than implement a band-aid solution to your site issues without any real understanding of the problem,a much better approach is to let the customer tell you.This accomplishes several things at