Digital Commerce 360:2023年完美购买体验战略洞察报告(英文版)(43页).pdf

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Digital Commerce 360:2023年完美购买体验战略洞察报告(英文版)(43页).pdf

1、COMPLIMENTS OF:RETAILCOMMERCE 360MAY 2023Payment trendsCryptocurrencyBuy now,pay laterFraud preventionPayment trendsTHE PERFECTPURCHASEEXPERIENCE Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360CHARTSOnline retailers add more payment options for shopp

2、ers.4Jewelry,automotive parts,and apparel retailers lead in offering BNPL.33Young shoppers are most likely to use BNPL .38EDITORS NOTEHAVING THE CHECKOUT PAGE THAT GETS IT DONE .3IS OFFERING CRYPTOCURRENCY AT CHECKOUT WORTH THE REWARD FOR RETAILERS?.8WILL AI POWER ALL OF FRAUD MANAGEMENT?.19BNPL IS

3、A LOW-RISK OPTION FOR ATTRACTING NEW CUSTOMERS.31SPONSORBuilding the perfect purchasing experience in ecommerce today .6 Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360The shopper is acquired.The product is in the cart.The consumer is on the checkout

4、 page.This is it.Make or break time.Will the shopper click buy or abandon the cart?This is where online retailers hold their breath to see if they can get this shopper across the finish line.That means the checkout interface is pretty darn important.Retailers need to pay special care to many factors

5、 including how many fields they require shoppers to fill out,how many pages are in the checkout experience,how many and which payment options are offered,if returning customers can save their information and what fraud prevention measures are in place.All these factors matter to both retailers and s

6、hoppers.32%of online shoppers say a fast checkout would lead them to place an order online,according to a Digital Commerce 360/Bizrate Insights survey of 1,060 online shoppers in January 2023.For merchants,44%of retailers said investments to key pages like the shopping cart were very important to im

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