1、RETAILCOMMERCE 360CONVERSION RATES FOR RETAIL:BEST PRACTICES AND HOW TO IMPROVE ROICompliments ofApril 2023RETAILCOMMERCE 360 Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published April 2023.SPONSOR ARTICLESSIGNIFYD 5Getting the customer journey right the f

2、irst time leads to higher conversionsMELISSA 10Clean data leads to higher conversion ratesVIZIT LABS 17AI-based image insights leads to higher conversion ratesALGOLIA 23Tap into your current tech stack features to boost conversion ratesINSIDER 28Good,clean data helps optimize personalization and inc

3、rease conversionsEXECUTIVE SUMMARY 3LIVESTREAMING 7PERSONALIZATION 12THE SHOPPER SPEAKSCONSUMERS ARE IN CONTROL ABOUT WHAT MAKES THEM CONVERT 21FIVE EASY PIECES TO BUILD HIGHER CONVERSIONS 30CONCLUSION 32ABOUTThe authors 34Digital Commerce 360 Retail 35CHARTSTHE SHOPPER SPEAKSThinking about 2022,wha

4、t changed or kept you from placing an order most?21Which of the following aspects of a personalized experience will result in a greater likelihood that you will make a purchase on a retailers website?25When placing an order for store pickup (in-store or curbside),which of the following are factors i

5、n your likelihood to make that purchase?26RETAILCOMMERCE 360 Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published April 2023.EXECUTIVE SUMMARYEcommerce has changed much about the way merchants sell and how shoppers buy.But the single most fundamental chang

6、e is that shoppers in the digital age have an infinite number of choices about what and from whom to buy.Once a shopper arrives on a retailers website or app,a struggle begins to convert the potential customer into a satisfied customer.Driving conversions is as much art as it is science.And a look a