1、Guide to Web Content Accessibility2 Guide to Web Content AccessibilityIntroductionJust like the ADA regulations of 1990 ushered changes in public spaces(grab bars in public restrooms,ramps,the widespread of use of Braille and sign language),the topic of web content accessibility has been steadily ga

2、ining traction.And with good reason:The issue affects 26%of web users.61 Million Americans with permanent disabilities.For the ecommerce owner,this means you might be turning away 1 in every 4 potential shoppers potentially many more,as youll see in this white paper.Use this guide to ensure youre no

3、t missing out on potential revenue!3 Guide to Web Content AccessibilityThe Bad News:Lawsuits over web accessibility are on the riseIn 2005,the National Federation for the Blind(NFB)notified Target that their website was not accessible for blind people.In 2006,the NFB filed a lawsuit.The lawsuit turn

4、ed into a class action.Target settled in 2018,and was required to pay$6 million in damages.In addition,Target agreed to have its website monitored by the NFB for three years,and to train its developer team on WCAG compliance and best practices.In 2012,the National Association for the Deaf(NAD)filed

5、a lawsuit against Netflix.The lawsuit claimed the streaming service had failed to provide closed captioning for most of their movies and shows.“In a society in which business is increasingly conducted online,excluding businesses that sell services through the internet from the ADA(.)would severely f

6、rustrate Congresss intent that individuals with disabilities fully enjoy the goods,services,privileges,and advantages available indiscriminately to other members of the general public.”U.S.District Court Judge Michael A.Ponsor,on his decision against NetflixNike got sued in 2017.Amazon was sued in 2