1、 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.This presentation,including all supporting materials,is proprietary to Gartner,Inc.and/or its affiliates and is for the sole internal use of the intended recipients.Because

2、this presentation may contain information that is confidential,proprietary or otherwise legally protected,it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.Chief Marketing Officer Leadership Vision 20233 Strategic A

3、ctions for SuccessRESTRICTED DISTRIBUTION2 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Chief marketing officers(CMOs)know that driving efficient growth is a top priority.But in todays volatile environment customers are unpredictable.Cross-functional collaboration can be a struggle and

4、 traditional sources of brand value are eroding.Add to the mix pandemic waves,supply chain disruption,inflation and geopolitical instability,and the challenges are huge.To meet these challenges,CMOs need to adapt their strategies for efficient growth in a high-velocity world.The current environment

5、demands a relentless focus on using digital to create customer value,advancing cross-functional goals and optimizing shifts for brand value.Use this research to help answer three questions that are key to leading marketing success in 2023 and beyond.Key questions addressed:What are the major trends

6、affecting CMOs?What are CMOs top priorities?What actions should CMOs take now to be successful?RESTRICTED DISTRIBUTION3 2023 Gartner,Inc.and/or its affiliates.All rights reserved.3 Key Themes Demanding CMO Action in 2023Unpredictable Digital Buying BehaviorsBurdensome Cross-Functional Complexity Dis