1、Edison Research is a part of SSRS.Three Major Indicators of Three Major Indicators of Podcastings Next ChapterPodcastings Next Chapter#1#2#3TrendsFirst-YearsYouWeekly Time Spent With PodcastsSource:Edison Research Share of EarU.S.Population 13+20153170million hours per week2025773million hours per w

2、eek355%Increase+603 million weekly hours of podcast listening 20152025#1#2#3TrendsFirst-YearsYouThree Major Indicators of Three Major Indicators of Podcastings Next ChapterPodcastings Next ChapterPodcast consumers who started listening Podcast consumers who started listening to/watching podcasts to/

3、watching podcasts within the last year within the last year(20%of U.S.Weekly Podcast Consumers)(20%of U.S.Weekly Podcast Consumers)Podcast consumers who started listening Podcast consumers who started listening to/watching podcasts to/watching podcasts five years ago or morefive years ago or more(25

4、%of U.S.Weekly Podcast Consumers)(25%of U.S.Weekly Podcast Consumers)35354343is the median age is the median age for for firstfirst-yearsyearsis the median age is the median age for for longtimerslongtimersFirst-Years:Started listening to/watching podcasts within the last yearLongtimers:Started list

5、ening to/watching podcasts five years ago or more#1#2#3TrendsFirst-YearsYouThree Major Indicators of Three Major Indicators of Podcastings Next ChapterPodcastings Next ChapterThe only service that measures podcast listening,not downloads(Weekly Podcast Consumers:40%of U.S.Population 13+)The Evolving

6、 EarThe Evolving EarThree TakeawaysThree TakeawaysChanging DemographicsChanging BehaviorsAI(artificial intelligence)SmartphoneOthers(Computer,Tablet,and others)Smart TV687373706965454146792518171818202120212022202220232023202420242025 Q12025 Q1Smart SpeakerPodcast Listening:U.S.Weekly Podcast Consum