1、The State of PR 2022How PR teams connect with journalists,allocate budget,measure success and moreA STUDY BY2What are the top challenges and priorities for PR pros?1What tech and tools do PR teams use to do their jobs?2How do PR pros connect with journalists?3How do PR teams measure success?6Which s

2、ocial platforms do PR pros value most?4How do PR teams allocate budgets and what do PR salaries look like?5What is the future of PR?7In this report,we seek to answer:3 3Research partnersAbout this surveyWE SURVEYED 1,887 PR PROS FROM APRIL 12TH to MAY 3RD,2022.Company type:55%agencies31%brands12%non

3、profits3%government4Location:82%US6%UK5%Canada4%Europe(outside of UK)3%Asia2%Africa1%India1%South AmericaPR team size:Solo:12%2-10:41%11-100:31%101-1,000:11%1,000+5%Industry:Technology:16%Entertainment,media&publishing:15%Consumer products:9%Healthcare/biotechnology:6%Nonprofit:6%Education:6%Consume

4、r services:6%Financial services:6%Ecommerce&retail:5%Food&beverage:4%Travel&tourism:3%Government:3%Automotive:2%Primary audience:31%B2B30%B2C35%B2B and B2CSee extended audience breakdown in the appendix.A look at whats insideMore than half of PR pros say their top challenge is getting responses from

5、 journalists,with agencies(59%)more challenged than brands(43%)More than half of PR pros(53%)work 40+hours/week and work after business hours at least once a week41%of PR pros earn between$70K-$150K.52%of PR pros at agencies make less than$100K annually vs.39%of PR pros at brandsMost PR pros pitch 4

6、 or more media typesthe most popular are online/digital publications,newspapers,magazines and TVLast year,PR pros said LinkedIn was the most valuable social platform.This year,Twitter takes the lead:77%PR pros say Twitter is the most important platform for their comms strategy,followed by LinkedIn(7