1、Click here or press enter for the accessibility optimised versionAppetitefor growthHow the worldeats and drinksWe reveal the Demand Momentsthat drive individualconsumption decisionsClick here or press enter for the accessibility optimised versionUnearthinggrowthopportunitiesin food andbeverageA grou

2、ndbreaking studyuncovering why we eatwhat we eat and drinkwhat we drinkSometimes you can almost taste thepossibilities.We know there is a lot to be unpicked when itcomes to what we eat and drink.Yes,wewanted to capture the COVID period and itsconsequences,but we also knew it wasntrepresentative enou

3、gh.So we took a three-yearview of consumption across multiple countries.Put simply,we wanted to understand how theworld really eats and drinks with widerperspective beyond recent events.And guess what?It wasnt just about the foodand the drink the products.It was about thepeople we share it with,the

4、connections wemake,and the memories we create.In theseuncertain times,as consumers around theworld face ongoing economic challenges,thefood and beverage industry is searching forways to help consumers.And wouldnt youknow it,our work might just have foundanswers to some of the bigger questions.Our st

5、udy analyses 2.5 millionconsumption occasions to uncoverhidden growth opportunitiesOur team analysed 2.5 million consumptionoccasions to uncover hidden growthopportunities for brands and retailers,despitethe financial obstacles faced by manyconsumers.By diving into the concept ofDemand Moments,this

6、study opens up aworld of insights into consumer behaviour andpreferences,giving brands the tools they needto make smart,strategic decisions in order tocapture demand from more people on moreoccasions.So,pull up a chair and getcomfortable because were about to embark ona journey through a series of c