众荟：2019年津京冀中高端酒店经营情况大数据分析(32页).pdf

1、?务务? ?2019?1?1?-10?31? ?务务? ?2019?1?1?-10?31? 3 ?务? ?务务? 4 ?务?务? ? ? 2019? ?的? ? ?务?映? 务务? ?2019?10 ?15.57%? ?4.17%? ? ? ? 22.82% 15.57% 10.75% -4.17% -10% -5% 0% 5% 10% 15% 20% 25% 0 100 200 300 400 500 600 700 800 ?务? ? ? 2017?2018?2019? 2018?2019? ? ? ? 20192019?务务? 5 ? ? 2019?9.24%? ? ?12.62%? 0

2、% 2% 4% 6% 8% 10% 12% 14% 16% 0 50 100 150 200 250 300 350 ? ? ?务? 2018?2019?2018?2019? ? ? ? ? ? ? ?务务? 6 ?务? ? ?务? ?映? 2019?务?746.43? ?623.79?2019? 务?(+10.02%)? (+9.24%)? ?3.94%? 0% 5% 10% 15% 20% 25% 30% 0 100 200 300 400 500 600 700 800 ? ?务? 2018?2019? ? ? ? ? ? ? ? ? ? ? ? 7 ?务? ? 8 0.0% 0.5%

3、1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% ? 0?3?4?5? ?5050? ?吐? 80%80% ? 95%95%? ? ?务务? 9 ? ?2014?2015? ?OTA? ?2016? ? ? ? ?2017?映? ? 84.13 85.14 83.83 84.6284.6 85.9 82 82.5 83 83.5 84 84.5 85 85.5 86 86.5 87 0 200 400 600 800 1,000 1,200 2014?2015?2016?2017?2018?2019? ?务? ? ? ? ? ? ? ? ? ? ?务务?

4、 10 ?务?务? ? ? ? ? ? 85.6 85.8 86 86.2 86.4 86.6 86.8 87 87.2 87.4 87.6 024681012 x 100000 ?务? ? ?84.15% ?83.55% ?83.40% ?82.82% ? 11 ? ? ? ? ? ? ? ? ? ? ? 82% 82% 82% 83% 83% 83% 83% 83% 84% 84% 0 200 400 600 800 1,000 1,200 务? ?&? ? ?务? 12 ?NLP? ?务? ?导? ? ? ? ? ? ?务? ?映? ? 65% 70% 75% 80% 85% 90% 9

5、5% 100% 0 100 200 300 400 500 600 ? ? ?务? 2019?2018? 2019?2018? ? ? ? ? ? ? ?2019? ?10 ?20 ?30 ?41 ?5-1 ?60 ?71 ?8-1 ?90 ?101 ?务务? 13 ?2019?10 ? ? ? ? ?90%? 务? ? ? ? ? 60% 65% 70% 75% 80% 85% 90% 95% 100% 0 200 400 600 800 1000 1200 1400 1600 ? ? ? 2018?2019? 2018?2019? ? ? ? ? ? ? ?2019? ?10 ?24 ?3

6、-1 ?4-1 ?50 ?6-2 ?73 ?81 ?9-2 ?10-2 ?务务? 14 ?属? ? ? ? ?去? ? ? 54.07% 55.13% 53.17% 51.02% 66.85% 64.44% 66.91% 74.40% 58.56% 89.90% 0%20%40%60%80%100% ? ? ? ? ? ? ? ? ? ? 属? 2018?2019? 15 ?务? ?务务? 16 1.21% 1.28% 1.56% 1.57% 1.68% 2.16% 2.56% 2.70% 8.24% 39.08% 0%10%20%30%40%50% ?