1、IN UNDERSTANDINGUNLOCKED 2023WE TRUSTOverview 03All Inclusive 08Cultural Connections 14Distrust is the New Norm 19Here.Me.Now 27From Text to Context 37Beyond CX 41Putting it all together 50GLOBALAT THE LEADING EDGE OFBRAND COMMUNICATIONSRESEARCHUNLOCKED 2023OVERVIEW The starting point and stimulus f

2、or the project is our purpose:Unlocking Global Understanding.At RWS,were passionate about creating a world where content is always relevant and where no-one is disadvantaged by the language they speak.Our research reveals a huge opportunity for brands looking to engage with global audiences,build tr

3、ust and grow into new markets through digital channels.For example,89%of our global survey respondents say its important to be able to deal with companies online in their own language,while 71%say that they trust brands with a localized online presence more than those without.Looking ahead,we also f

4、ound that 96%of global respondents agree:automatic real-time translation should become the global standard for online service.Well show you why todays brand communications must be globally consistent,contextually aware and culturally relevant.Global brands that want to win the markets of tomorrow sh

5、ould address linguistic inclusion as a priority.In exploring these issues,our survey research covers 13 global markets Brazil,France,Germany,Ghana,India,Indonesia,Japan,Kenya,Korea,Nigeria,South Africa,UK and USA.All survey respondents are digitally connected and had bought online in the last month.

6、Our consumer research included a robust sub-sample of B2B buyers(i.e.those involved in business purchase decisions as part of their employment responsibilities(full time or self-employed)or as a business owner),together with a robust sample of consumers living with one or more impairments.Weve conte